Here are some quick facts of the US denim industry :
2006 US Jeans sales : USD 15.8 billion
% of total apparel sales : 12.7% (thats a lot isn’t it?)
Premium denim as % of total Jeans sales : 4.3% in 2006
Growth of Premium denim sales in 2006 : 23% !
Average price of jeans purchased by 19-24 years old : USD 32.88
Average price of Jeans purchased by 25-34 years old : USD 28.29
Average pairs of jeans with the US women : 8.1 and they wear it 4.19 times a week .. WHEW..
