One of the leading denim company , ISKO has been organizing a global design contest to bring out the young talent from across the globe . They had already completed two editions and this was the third edition which was held recently. The prizes were distributed in two segments : the Denim ISKO I –Skool Design Award – given to designers ,and the ISKO I-Skool Denim Marketing Award,given to marketing professionals. The 3rd edition of I-Skook held on June 15 at Villa Corner della Regina ,Treviso near Venice and participation by more than 50,000 students ,as per the company, from around the world which elevated this contest to a different level.
Naturally denim was the starting point for the contestants’ inspiration. ISKO I-SKOOL™ and has challenged young students coming from a number of reputed fashion universities worldwide. Many prestigious brands like Ralph Lauren, Swarovski, Replay, haikure, Tonello laundry, C&S garment maker and ISKOTECA™.were associated with them including their Gold partners – Avery Dennison RBIS, Mavi and Archroma – that worked side by side with students throughout the phases of the project.
Denim Design Award
The Denim Design Award involved a number of schools:
UAL (Chelsea, UK), ESMOD (Munich, Germany), IUAV (Venice, Italy), Artesis Plantijn University College (Antwerp, Belgium), POLIMODA (Florence, Italy), AMD (Düsseldorf, Germany), FIDM (Los Angeles, USA), NABA – Nuova Accademia di Belle Arti (Milan, Italy), AALTO (Helsinki, Finland), Beijing Institute of Fashion Technology (Beijing, China), Academy of Arts & Design of Tsinghua University (Beijing, China), BUNKA Fashion college (Tokio, Japan) and UTS (Sidney, Australia).
Students were asked to create denim outfits in one of three style moods: –
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Renovated denim icons: starting from an in-depth study of the evolution of denim and a thorough analysis of indigo history, contestants created their own denim icon, a symbol of fashion that never goes out of style. –
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Athleisure: the contest challenged students to create outfits in the mood of the latest fashion trend, a mix between elegance and sports that is changing the everyday approach to style.
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Jool: students had the unique occasion to experiment ISKO™’s ultimate creation, ISKO JOOL™, a new fabric that mixes denim and wool. Very versatile and particularly adaptable to haute couture, this fabric was an exciting challenge for participants.
The students’ creations were evaluated by the Denim Design Award jury, whose president was François Girbaud (Founder and owner Marithé + François Girbaud), to choose the best creations together with other important people in the industry like
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Hannah White (Global Senior Manager, Marketing Communications, Apparel & RFID at Avery Dennison RBIS)
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Zeynep Yapar (Vogue TR – Mavi)
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Esra Saatci (PG Manager Dyeing Auxiliaries TR&ME at Archroma)
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Valerio Baronti (Replay)
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Spencer Barksdale (Ralph Lauren)
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Federico Corneli (haikure)
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Maurizio Bosacchi (Swarovski)
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Fabiana Giacomotti (fashion journalist and Fashion Theory Professor)
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Luca Taiana (Owner and founder TNA33)
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Vladimiro Baldin (Chief Product Design and Creation Officer at Safilo)
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Alice Tonello (Tonello) and
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Violante Toscani (winner of the second edition of the ISKO I-SKOOL™ Denim Design Award).
The competition was severe and the jury had a difficulty coming out with the winners. Some of the important winners were
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Overall winner of the Denim Design Award: Ester Rigato, IUAV
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Winner of the Jool Award: Ester Rigato (IUAV University), awarded by Haikure
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Winner of the Swarovski Award: Ester Rigato (IUAV)
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Winner of the Renovated Denim Icons Award: Anna Biotti (IUAV), awarded by Replay
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Winner of the Athleisure Award: Joona Rautiainen, (Aalto), awarded by Mavi
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Winner of the Avery Dennison RBIS Award: Farah Sherif Wali (Polimoda)
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Winner of the Vogue Talents Special Mention: Elena Trukhina (ESMOD, Munich)
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Winner of the Best U.S.A. Designer Award: Danielle Thaxton (FIDM), awarded by Ralph Lauren
Denim Marketing Award
The Denim Marketing Award, tutored by the Italian communication agency Menabò Group, involved the following international schools: AMD (Düsseldorf, Germany), AMFI (Amsterdam, Netherlands), Milan Fashion Institute (Milan, Italy), Polimoda (Florence, Italy) and Sapienza (Rome, Italy).
Students were asked to design a strategic marketing plan and its tactical actions in order to give value to and communicate the performance and the innovation of the product in the definition of the final denim brand. They could choose between the moods Jool and Athleisure, to create a continuous customer journey and a complete brand experience.
The ISKO I-SKOOL™ Denim Marketing Award jury members were renowned international fashion and marketing and communication experts.
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Winner of the Jool mood for the Denim Marketing Award: team led by Francesco Diomedi, Milano Fashion Institute
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Winner of the Athleisure mood for the Denim Marketing Award: team led by Travis A. Rice, AMFI
The students and their guides worked through the thick of the competition to bring out the cool designs .
De-Brands is the FIRST GLOBAL ONLINE DENIM SHOW launched recently by us. A number of important denim companies from around the world are part of this show. We will bring some of these products to you in our posts . Given below are few PUBLIC PRODUCTS of some companies. Just click on them to see the details of these products. To see the PRIVATE PRODUCTS of the companies , buyers need to register on this page.
