Morocco has been one of the important exporter of apparel to EU for many years but it did not grow as much and could not perhaps take advantage of its duty free access to EU to full extent. However, in recent times , the country has been focusing again to make itself a fashion production hub . In 2016 its apparel exports to EU increased by 9% and it is now focusing on increasing jobs in the textile industry. Currently about 1,83,000 people are involved in the clothing industry in Morocco. AMITH – the textile union of the country wants to add another 100,000 jobs by 2020. The important point is that the whole growth plan is created by the industry constituents and not mandated by the govt . – making it more credible and achievable. Morocco considers Turkey to be its main competitor – with similar wages but with Turkey having a much larger textile base. However , the industry is hopeful of big growth coming as it enjoys many other advantages which many of its competitors do not.
Lets analyze the exports of denim fabrics from Morocco to EU.
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