Boohoo Group plc is a British online fast-fashion retailer, aimed at 16–30 year olds. The business was founded in 2006, and had sales in 2019 of £856.9 million.
It specialises in own brand fashion clothing, with over 36,000 products. Growing rapidly, the company has acquired the brands and online presence of several defunct high street retailers, and also seen controversy over working conditions at some of its suppliers.
BOOHOO UK – WOMEN JEANS & MEN JEANS – Dec 2022 and Dec 2023
This report covers :
- Price levels of Boohoo Women Jeans & Men Jeans currently at the online retail level.
- We evaluated 2 months of sales ie Dec 2022 and Dec 2023 to see what differences we can note related to various aspects of the products during these 2 months ( about in 1 year). These aspects include FITS, PRICE RANGE , DISCOUNTS, COMPOSITIONS etc.
- We also wanted to understand how the composition of cotton has panned out during these 2 different months. The composition of fabrics used for the jeans does reflect the particular focus of a brand where it tries to get a good balance between sustainability and fashion. We analyze the top few compositions which were most used during this time by BOOHOO’s in their Women Jeans & Men Jeans. We also wanted to see if the brand was strategizing on its fiber inputs and does it reflect in its recent assortment of product offerings. We shall bring out a table with all the most popular compositions along with a complete table of all compositions for our readers to analyze themselves.
- We studied about 1401 product styles in Women Jeans & 1167 product styles in Men Jeans during these months to arrive at the following charts and graphs to give deeper insights into the brands consumer facing front.
Graphs Included :
- Total approx no of women jeans & men jeans styles in each of these months sold online.
- The average pricing of all these jeans
- Average discounting in each of these months and average pricing after discounts
- Approx FIT breakup of styles during each of these months. This will reflect if BOOHOO has changed its Fits in a big way during this period or not.
- Most popular compositions during these months. We will list out the major compositions used (and in how many styles) during each month to give an idea of kind of fibers being used for the fabrics.
- RIGID vs STRETCH – we try to analyze how the styles pan out in regards to their stretchability in various months. Is BOOHOO’s moving towards more rigid fabrics in their styles or not.
- Cotton % on an average from the whole stable of styles on offer. Is the overall cotton % used in the products going up or down? We will try to analyze that.
- Breakup of total denim products offered into various categories like Men jeans, Women jeans, Shirts, Shorts etc.
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