Since Siwy launched in downtown New York City of 2005, they have garnered a cult following for their vintage-inspired, sexy, fashion-forward designs with perfected finish, detail, and fit. The Siwy look is tough, feminine and authentic — infusing the LA-dominated denim category with a heavy dose of New York attitude. And the celebrity following continues to grow with the likes of Sienna Miller, Nicole Richie, Selma Blair and Rachel Bilson getting into the figure-flattering fits.The latest Spring 2013 lookbook showcases the carefree California spirit of the Siwy girl, featuring cute denim cut offs in various pastel colours,prints, stripes, distressed light wash jeans and even a cute denim romper. And there are lots of hot denim shorts !!