The Denimsandjeans India show with the theme – Denim Unscripted, held on May 15-16, 2024, was an outstanding success. We were honored to host some of the most esteemed denim supply chain companies from over 10 countries, showcasing their world-class products. Attendees had the opportunity to experience the forefront of fashion, technology, and innovation presented at the event. The enthusiasm of our partners contributed to a dynamic and vibrant atmosphere for all participants. Special arrangements were made to provide visitors with a wider array of product choices. Additionally, the event featured interactive seminars led by industry experts, further enriching the experience.
The two-day event in India garnered significant attention from visitors from over 350 companies, attracting attendees from neighboring countries as well. The event, which saw over 1250 visitors -mainly buyers as the entry is restricted- provided an ideal platform for exhibitors and attendees to experience the Denimsandjeans showcase firsthand. It offered an excellent environment for viewing diverse products, discussing strategies, and fostering collaboration among businesses.
There was no shortage of popular brands and retailers participating in the event and showcasing their products. The event was attended by visitors from the companies including Gap, Allen Solly, Pepe Jeans, Amazon, Aquarelle , Benetton , Bestseller , Forever 21 , Killer Jeans , Li & Fung , Monte Carlo , Numero Uno , Shahi Exports , Landmark Group, Levi’s , Asmara, Flying Machine ,H&M, Ace Turtle , Aditya Birla, Marks & Spencer , PVH, Reliance, Target , US Polo etc to name a few.
Event Theme
This year, we came up with an innovative theme “DENIM UNSCRIPTED ” which is a tribute to the extraordinary YOU, just the way you are.We’re reshaping the very definition of ‘perfection.’We’re firm believers that denim should be a source of confidence and comfort for every body type, every individual.Nobody is perfect, but here’s the secret: every one of us is stunning in our own unique way.
Trend Area
The 6th edition of DnJ India had a Trend Area at its event which showcased the Denim Unscripted theme. The collections that were on display in this event featured majorly five categories – Mismatched Harmony , Denim Renewed , Natural Scripting ,Women’s Script etc. Each of these categories is reflective of the latest trends and provide customers with directions on fabrics, washes, styles, fibers and more.
Seminars
Participants were also invited to attend forums and seminars conducted by experts on various important denim-related topics. The primary goal was to provide valuable insights and ideas on how this framework can be utilized as an effective tool for business operations across different industries. The presentations and panel discussions were both inspiring and highly informative. We are pleased to share the details below:
Good Practices To Success: Technology’s Role In Meeting Wash Requirements Of Brands
This talk was given by Luca Braschi – who is Global Denim Washing Expert and Marketing Technology Manager , Soko and he spoke in detail about how the right technology can help in meeting the washing requirements of the brands.
Video: https://youtu.be/YIReD1D664Q?si=ARsTn5zb3yjaN5Mm
Achieving Denim Sustainability Through Reducing Re-Washing And Rejections – Panel Discussion
This was an interesting panel discussion between Mr. Shrinivas Naik – Head Business Sustainability ( PD, Projects and Sustainability) at Arvind Ltd , Mr. Rajiv Bajaj – Product Head, Bestseller , Mr. Suketu Shah – Business Head , LNJ Denim and Mr. Ravi Kant Prakash – Bottom’s Lead Product Designer menswear at United Colors of Benetton India . The panel was moderated by Mr. Pankaj Sharma – Denim wash expert with over 25 years experience , Currently CEO of Krimson Apparel Pvt Ltd.
Video : https://youtu.be/mU3B2Ojgr0E
Book Launch – Maximizing DENIM Profits
A book authored by Mr. Pankaj Sharma , in which he wrote about how better preparation of washing can help the companies improve sustainability and reduce costs , was launched by Dr. Naresh Tyagi – Chief Sustainability Officer , Aditya Birla Fashion and Retail Ltd.
Video : https://youtu.be/cGO_D1xEXLo
Denim Consumers In India – Changing Dynamics – Panel Discussion
Another panel discussion on changing consumer dynamics in India was held with participants : Mr. Sartaj Singh Mehta – Senior Product Director At Pepe Jeans London , Mr. Aanshul Ved Grover – Sourcing Head, JACK & JONES and Mr. Nidhi Raj – CEO Flying Machine. The panel was moderated by Mr. Kaustubh Korde – Ex Senior Director Myntra.
Video: https://youtu.be/Y7_P8XmDGAA
Role of Indigo In Sustainability Objectives
A Talk between Mr. Yawer Ali Shah who is Co-Founder And CEO At AMA Herbal
and Dr. Deepa Chandran – Head of Sustainability and New Product Development At Aditya Birla Fashion And Retail was held in which the role of Indigo and other natural dyes was discussed.
Video: https://youtu.be/sCVWmFokZPc?si=nKtDF1GaJpXyCk7Z
Denim AW 25/26 Forecast & Sustainable Innovations
Mr Puneet Dudeja – Director – Business Development, South Asia , WGSN gave a talk on the AW 25-26 denim forecast of WGSN for the benefit of our visitors.
Video: https://youtu.be/VMCMd5xdOs4
Perspectives On Ground Realities: Monologues By Fibres And Indigo
A very interesting skit by Mr. Sukhraj Singh Founder & Director , Indenium School of Responsible Design and their students took place. Through a skit, the Indenium team brought out the role of various fibers in our industry and daily life. It was a personable presentation which drew loud applauses from the attendees . Being the ONLY DENIM SCHOOL in this region, there was a special flavour and support for the school from the whole fraternity.
Video: https://youtu.be/Out2Ym15XnA?si=2WcAFUEuKx_T0RoY
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