Gap, the iconic denim brand with roots dating back to the 19th century, holds a
special place in the hearts of denim lovers worldwide. Its rich history has not only shaped
the denim culture but continues to inspire the industry today. In this era of heightened
awareness and accountability, Gap stands out in embracing innovation and sustainability.
The primary objective of this report is to study Gap USA’s online offerings in
the men’s and women’s jeans. The period of study is from Jan’24 to Jun’24. In
delving into Gaps USA’s online retail, a comprehensive examination reveals intriguing
insights across various facets of their product offerings. Let’s explore the key findings:
- Price levels of Gap USA men’s and women’s jeans currently at the online retail level.
- We evaluated 6 months of e-comm offerings from Jan’24 to Jun’24 for Gap USA
on the basis of prices, discounts, gender, fits, rise, stretch etc in order to find out
differences during this period. - We also analyzed the top few compositions which were used in their women’s and
men’s jeans. - We studied about 1940 product styles offered online by Gap USA to arrive at the
following graphs to give deeper insights into the brands consumer facing front.
Graphs Included
Total approx no. of men jeans styles and women’s jeans styles offered by GAP
online during these 6 months.
Percentage of products on discounts for both men’s and women’s jeans.
The maximum and the minimum price in each category.
The average pricing of men’s Jeans and women’s jeans.
Average discount offered.
Approx FIT breakup of styles during each of these months including the stretch
and rise of jeans.
Most popular compositions. We listed out the major compositions used during
each month to give an idea about the kind of fibers being used for the fabrics.
Total Number Of Styles And Number Of Styles On Discount For Men’s Jeans And Women’s Jeans
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