C&A is a multinational chain of retail clothing stores that originated in the Netherlands. It now has European head offices in Vilvoorde, Belgium, and Düsseldorf, Germany. The company operates approximately 1,300 stores in Europe and approximately 300 stores in Brazil, as well as websites for online shopping. It also licenses the C&A name for stores in Mexico and China, which are under different ownership. Denim has been an important part of C&A’s apparel stable. Its rich history has not only shaped the denim culture but continues to inspire the industry today. In this era of heightened awareness and accountability, C&A stands out in embracing innovation and sustainability.
The primary objective of this report is to study C&A Germany’s online offerings in the
men’s and women’s jeans. The period of study is from Sept’23 to Aug’24. In delving
into C&A’s Germany’s recent strategies trends, a comprehensive examination reveals
intriguing insights across various facets of their product offerings. Let’s explore the
key findings:
- Price levels of C&A Germany men’s and women’s jeans currently at the online retail level.
- We evaluated 12 months of e-comm sales from Sept’23 to Aug’24 for C&A Germany on the basis of prices, gender, fits, rise, stretch etc in order to find out differences during this period.
- We also analyzed the top few compositions which were used in their women’s and men’s jeans.
- We also analyzed the top few compositions which were used during this time by C&A Germany in their women’s and men’s jeans.
- We studied about 3988 product styles offered online by C&A Germany to arrive at the following graphs to give deeper insights into the brands consumer facing front.
Graphs Included
Total approx no. of men jeans styles and women’s jeans styles offered by C&A online during these 12 months.
The maximum and the minimum price in each category.
The average pricing of men’s Jeans and women’s jeans.
The average pricing of men’s Jeans and women’s jeans.
Approx FIT breakup of styles during each of these months including the stretch and rise of jeans
Most popular compositions. We listed out the major compositions used during each month to give an idea about the kind of fibers being used for the fabrics
Total Number Of Styles For Men’s Jeans And Women’s Jeans
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