Denimsandjeans is pleased to present another complimentary report on the online retail sales of Women’s Jeans Styles by Arket, UK for the month of September 2024. This short report provides valuable insights into key market trends, including pricing strategies, discount offerings, fabric compositions, and more.
The pie chart shows that no product of ARKET UK women’s jeans styles was on discount for the month of September 2024
The accompanying graph illustrates the average price trajectory of ARKET UK women’s jeans in September 2024, highlighting arket’s strong position of providing no products on discounted prices
The graph highlights the maximum and minimum prices for ARKET UK women’s jeans in the month of September 2024.
Arket’s product range demonstrates the brand’s commitment to sustainable and innovative fabric compositions, with a strong emphasis on organic cotton. The majority of styles use 100% cotton (39%) and high organic cotton content blends with elastane for stretch and comfort (33%). Additionally, Lyocell is increasingly being integrated into the compositions, accounting for up to 43% in some styles. This combination of organic materials and sustainable fibers highlights Arket’s approach to catering to the growing consumer demand for environmentally friendly and comfortable denim.
The distribution of fits in Arket’s women’s jeans styles shows a clear consumer preference for Slim/Skinny Fit, which leads with 35% of the total styles. This strong inclination toward a more fitted silhouette highlights a demand for sleek and modern looks. Relaxed Fit follows closely, making up 28%, appealing to consumers seeking a more casual and comfortable option.
Boot Cut accounts for 17% of the styles, reflecting its versatile appeal, balancing style and ease. Loose Fit comes in at 14%, showing a notable preference for more relaxed, oversized silhouettes. Meanwhile, Straight Fit and Regular Fit represent smaller segments at 5% and 2%, respectively, indicating their niche yet loyal following among consumers who prefer classic and traditional styles.
An analysis of the rises in women’s jeans styles offered by Arket in September 2024 shows that Mid Rise leads the category, representing 55% of the total styles. This indicates a strong preference for mid-rise jeans, which offer a balanced fit, catering to a wide range of body types and style preferences.
This section presents the distribution of broad fit orientations for women’s jeans at Arket in UK, based on 65 Styles, offering a snapshot of consumer preferences in styles
The pie chart illustrates the percentage distribution of women’s jeans by fabric stretch (Rigid and Stretch) for Arket UK in September 2024.
The chart reveals that 100% of Arket’s women’s jeans styles are non-polyester, emphasising a commitment to using alternative materials. This strategic choice highlights a focus on maintaining the traditional qualities of denim while catering to a consumer base increasingly concerned with sustainability and environmental impact.
The absence of polyester in these styles suggests a dedication to natural fibres, which can enhance the comfort and breathability of the garments. As consumers seek more eco-friendly options, Arket’s approach positions the brand to align with these preferences, potentially attracting environmentally conscious shoppers who prioritise sustainable fashion choices
The average material composition in Arket’s women’s jeans reveals a thoughtful blend that prioritises both comfort and sustainability. Organic cotton constitutes 51% of the material, underscoring a commitment to eco-friendly practices and ensuring the fabric retains familiar denim qualities while enhancing breathability.
Lyocell, making up 8% of the composition, adds a luxurious feel and further promotes sustainability through its production process. The inclusion of elastane, although minimal at 1%, contributes to the stretch and flexibility of the jeans, catering to consumers’ desires for comfortable and well-fitting styles. Notably, elastomultiester is absent in the material composition, suggesting a focus on more natural and sustainable fibres.
This strategic combination reflects a response to evolving market demands for denim that balances performance, comfort, and environmental responsibility. As consumer preferences shift towards more sustainable fashion, Arket’s approach positions the brand as a leader in offering high-quality women’s jeans that align with modern values and lifestyle needs
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