American Eagle Outfitters (AEO), is a portfolio of unique, loved and enduring brands: American Eagle, Aerie, OFFLINE by Aerie, Todd Snyder and Unsubscribed. They focus on providing a welcoming and engaging customer experience. They are one of the most famous Jeans retailers in the USA and other countries.
Their iconic jeans are known for their quality and affordable prices. We wanted to evaluate the brand on various parameters in this report and we studied the E-Comm of American Eagle USA to analyze their Women Jeans offerings from the following perspectives.
The primary objective of this report is to study AEO USA’s online offerings in the men’s and women’s jeans. The period of study is from Jan’2024 to Dec’2024. In delving into AEO USA’s online retail, a comprehensive examination reveals intriguing insights across various facets of their product offerings. Let’s explore the key findings:
- Price Levels: The current price levels of AEO USA men’s and women’s jeans available online
- E-Commerce Analysis: An evaluation of 1 year of e-commerce offerings from Jan’24 to Dec’24 based on prices, discounts, gender, fits, rise, stretch, and other attributes to identify trends and differences during this period
- Product Styles Examination: Our study encompasses an extensive range of product styles offered online, providing deeper insights into AEO’s consumer-facing strategy and the overall trends in their offerings.
Graphs Included
- Total Approximate Number and Percentage of Men’s and Women’s Jeans Styles:
This chart presents an estimated count of the various jeans styles offered by AEO
online over the 12-month period, showcasing the breadth of their product range
for each gender.
- Maximum and Minimum Prices in Each Category: The highest and lowest price
points for men’s and women’s jeans reveal the range of pricing options, capturing
AEO’s positioning in terms of affordability and premium pricing.
- Average Pricing for Men’s and Women’s Jeans: This metric offers a comparative
look at the typical pricing across gender categories, helping to identify AEO’s approach
to market value within each segment.
- Average Discount Offered: A visual representation of average discount rates
across the year sheds light on promotional intensities and timing, giving an overview
of discounting trends.
- Approximate Fit Breakdown of Styles by Month (Including Stretch and Rise):
This breakdown provides a monthly view of fit preferences, with additional details
on stretch and rise options, highlighting the range of comfort and style features
offered to meet diverse consumer needs.
- Most Popular Fabric Compositions: A summary of top fabric compositions used
each month identifies the fibers that dominate AEO’s denim line. This includes
insights into the choice of materials, reflecting AEO’s approach to balancing durability,
comfort, and style in their denim collections.
- This report aims to provide valuable insights into Calvin Klein’s denim offerings,
helping to align retail strategies with consumer preferences while highlighting the brand’s
commitment to quality and sustainability.
Total Number Of Styles And Number Of Styles On Discount For Men’s Jeans And Women’s Jeans
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