The premium denim brands in India are launching niche campaigns to push their them deeper into Indian psyche. WHY? : Obvious answer is more sales. But the need for various campaigns has also been accentuated by the fact that various International Brands like Ralph & Lauren, Diesel and GAS have become more aggresive in India . Another positive factor which is motivating the brands to invest more in campaigns is that the usage of high-end jeans in India is set … Continue reading Marketing campaigns by Indian Denim Brands