The urban styled denim innovation by G-star caters to the need of metropolitan crowd who love to explore.For AW19, the brand has created new Citishield 3D tapered jean exclusively for men. The brand took the 3D innovation to a new height by this launch.G-Star RAW certainly strives to lead the sustainable solutions as the future of denim industry.
“The Citishield has four key design components that allow the wearer to move through the city with ease through functionality. This includes an enhanced and sustainable PFC free high-performance water repellent finish meaning that the jeans are fully weather-proof,” said the brand in their official press release.
“The side-zip pockets allow for easy access and the built in anti-theft pocket gives added security. Finally, the adjustable cuffs cater for a unique design element as well as maximum comfort and durability and is available in one classic wash.”
The Citishield concept zooms in on the urban functionality based on specific needs for the modern urban life. This Citishield 3D jeans is cut in a slim tapered fit created by an engineered seam positioning. An additional zip pocket is placed inside the back pocket to keep your wallet secured. Along the side seam an extended rubberized zip conceals a pocket for your phone.
The Key Elements
- Pocket Placement : Back pockets are moved to the side seam as an anti theft secure wallet pocket, allowing you to move and cycle through the city with ease.
- Anti Theft Secure Wallet Pocket : An extra zipper for extra space and valuable items.
- Water Resistant side Zip Pocket : Side leg phone zip pocket keeping you connected with water resistant quality.
- Water Repellent Coating : Engineered for easy movement with a protective finish.
- Adjustable Cuffs : Cuffs for easy cycling and to shape the silhouette.
Higa Stretch Denim
Higa Denim was inspired by the vintage collections of the Cone Denim Mills USA. A deep indigo with a slight green cast resembling the natural oxidation process, which happens over time on vintage indigo dyed jeans. Optimized with elastane, the Higa Stretch denim was designed with a hint of comfort.
- Weight 12 oz denim
- 3×1 Right hand twill construction
- 99% Cotton, 1% Elastane
- This product is enhanced with sustainable PFC free high-performance water-repellent finish.
3D Cobler Processed Water Repellent
Expertly finished with baked-in 3D-wrinkles. A deep indigo shade finished with a water repellent feature.
Nero Black Stretch Denim
The Nero black denim is a RHT 3×1 with added elastane for easy of movement.Expertly finished with baked-in 3D-wrinkles. A black denim shade finished with a water repellent feature.
- Weight 11.5 oz denim
- 3×1 Right hand twill construction
- High stretch, superb recovery (as per G-Star)
- 98% Cotton, 2% Elastane
- This product is enhanced with sustainable PFC free high-performance water-repellent finish.
Jet Black Water Protected
Expertly finished with baked-in 3D-wrinkles. A black denim shade finished with a water repellent feature.
It remains to be seen whether the consumers will respond to this $300+ marked jeans with these special features in current times when it is getting more and more difficult to make them spend a lot on jeans against fast fashion retailers’ offerings.
