The opposing youth are eager for change, and the conflict between the playful and serious has been an inspiration for the prints as well as the denim collection. Raw, heavy denim and inverted denim are prominent throughout the collection. Texture is important with crinkled jersey, fleece, leatherette, pleated chiffon and jersey as well as clear sequins on knits, flannel, denim and jersey. There is a clean seriousness to the look with more sombre colours. A faux knot detail is used to shape the garments on denim dresses, blouses, jersey and sweat. A knotted reflective backpack and puffer bags to match the collection. The rough, smudgy and random versus the clean and crisp play an important role for the denim as well, where greys and blue blacks, rips and bleach clash with constructed crisp twills and square shapes on white coatings. A new mid-rise skinny fit is introduced in “Prime”, as well as a new denim jacket “ikon”.
