Today I am featuring an inteview with Jason Trotzuk – the designer of a premium brand from Canada – FIDELITY JEANS..This is an upcoming denim brand and making inroads in the US market.. Me: How does Fidelity create a niche for itself when already there are a large number of Premium Denim brands around? Jason:Fidelity creates it niche by making fabulous jeans that are unlike any other brand… Once a customer tries on a pair of Fidelity’s (men’s or women’s) … Continue reading Fidelity Jeans – Q&A