The main message that one gets from J Brand SS16 lookbook is that LINEN IS IN . “Linen is a huge message for us,” said Bruno –Head of Design- at J Brand’s spring presentation. “It’s not a very stable yarn but the technology has changed so you can use it to do denim.”
J Brand seeks to tackle the hot summer with cool indigo dyed and plain white linens in chambrays and very light weights. Skinny jeans, baby flares, some sexy briefs , bandeaux tops , indigo gowns etc are all part of the season’s collection.