James Long conducted his 2016 Spring Summer Men’s Runway Catwalk Looks during London Collections: Men in UK hosted by the British Fashion Council. James Long has fast become one of the most sought after design talents in London. With a huge fan base , James Long has certainly made his mark as a designer to watch. He has now gone on to have won an award as well as glowing reviews from Style.com. Leather , print and denim are his three key ingredients in most of his collections. For the Summer 2016, he uses denim with a lot of paint splatters / tie dyes combined with distressing . He also makes extensive use of printed/jacquard denims and patchworks / multi-fabric combinations to bring out that unique James Long !