Diesel’s new Ad Campaign for Spring Summer 2017 which brought romance and politics together with an intention to deliver the message of quality and humanity at last has been catching everyone’s attention . In a short film , a man tries to reach a group of people on the other side of a wall. The group jumps over the wall and breaks through it creating a heart-shaped hole. Everyone joins together to celebrate the wedding of two men and ends with the slogan “Make Love Not Walls. Diesel’s campaign is also noticeable as it seems to be an indirect rebuff to Donald Trump’s anti migrant policies .
The campaign is directed by David LaChapelle, the photographer and director who shot the famous “kissing sailors” advertisement for Diesel in 1995, one of the first ads to feature a kiss between a same-sex couple.
According to Diesel: “#makelovenotwalls is about tearing down the mental and physical walls that separate us, and let all sides come together in the name of unity and love.”
The Uniform For Change Collection – #MakeLoveNotWalls
SS17 it’s a season of bleached and white hues. Varying degrees of blue, from medium washed-out shades to bleached washes add tonality, while bright whites are perfectly in line with the season. Blue and white shades are combined with bright, vivid prints and colourful denim, without losing the timeless vintage Diesel designs with classic cuts and innovative treatments. SS17 reflects a deep research on fabric innovation in order to offer lightweight and breathable fabrics. We breakup some individual pieces in their constituent details to understand the collection better.
D-BROOME
- Ripped, repaired and bleached; this Western shirt nails vintage cool.
- 100%Cotton
- Western yoke detail
- Ripped and repaired
- Bleach treated
- Stud pockets
D-BOW
- Old-school American varsity style gets transformed with this distinctive denim shirt.Well-faded vintage look and embroidered with signature branding.
- 100%Cotton
- Treated for a vintage look
- Piping at reinforced collar and placket
- Brand embroidery
RHIAL 0682E
Refresh your denim roster with our fresh carrot-fit jeans. Cropped-leg, low-crotch construction .
- 100%Cotton
- Carrot
- Low waist
- White
- Medium treated
- Non-Stretch
D-OLAF
- Built from three-tone panels of lightweight denim, this hooded jacket with Zipped cuffs and pockets add a hit of biker attitude.
- 100%Cotton
- Three-tone panels
- Drawstring hood
- Zipped pockets and cuffs
- V-emblem
- Zip fastening
TEPPHAR 084BW
- 74%Cotton 24%Lyocell 2%Elastane-Spandex
- Carrot
- Regular waist
THOMMER 084DG
- 99%Cotton 1%Elastane-Spandex
- Skinny
- Low waist
Save the dates for the Second Edition Of Denimsandjeans Vietnam which is going to be held on June 7-8 , 2017 at Gem Center, Ho Chi Minh City . For Invitation , Please register here : www.vmshow.denimsandjeans.com/invite.php
