VF Arvind brand – the JV between Arvind and VF (the USD 7 billion apparel giant) seems to be strenthening with new brands from the VF stable being added . In India, VF Arvind brands has Lee and Wrangler under premium; Kipling, Nautica as high lux; the just launched Hero denim as jeans for mass; and between economy to premium is JanSport backpackers. Among the new additions, Riders, the economy jeans brand, will be there(another economy jeans brand?) The North … Continue reading Arvind plans to add more VF brands