Diesel’s creative director, Glenn Martens, continues to revolutionize the fashion industry with unprecedented transparency. For the second consecutive season, Martens invites the public into the brand’s inner workings, live-streaming the show preparation process. This bold approach democratizes high fashion, providing uncensored access to the typically exclusive world of fashion design. By breaking down barriers, Martens engages a broader audience, redefining the relationship between fashion brands and their followers.
Experience their collection’s revolutionary approach to denim, where innovation meets sustainability. They’ve reimagined iconic fabrics, transforming archival bandanas into pleated, cracked textures. Double loom weaving reduces waste, while laser distressing creates unique effects. Timeless designs, such as the Play bag and Scrunch D, are reinterpreted. Their debut eyewear collaboration with Luxottica completes the story, showcasing a fresh perspective on fashion’s future.
Diesel’s circular approach tackles fashion’s environmental challenges. Their show set, made from 14,800 kg of recycled denim, highlights the potential of waste reduction. By reusing and repurposing materials, they minimize their ecological footprint. This commitment extends beyond the show, as the entire set will be repurposed, inspiring a more sustainable fashion industry.
“There is beauty in waste, in what is distressed and destroyed. It’s in the circularity of denim waste, and into the distressing that we build into the collection. This is the disruption of Diesel: we are pushing for circularity in our production as hard as we push the elevation of design.” – Glenn Martens, creative director of Diesel
