Willow Smith stars in the latest Acne Studios Fall/Winter 2024 campaign, embodying the brand’s forward-thinking and rebellious spirit. Known for her bold personal style, Smith perfectly matches the creative vision of Acne Studios, whose collection draws heavily on sculptural designs and edgy materials like leather and denim. This partnership reflects a shared ethos of pushing boundaries in both fashion and personal expression.
Creative director Jonny Johansson highlighted how Willow embodies the essence of a “cultural icon,” a muse who aligns with Acne’s aesthetic, which marries classic tailoring with a raw, modern edge. Johansson’s designs for this season focus on structured pieces, with dresses and outerwear crafted to emphasize shape and texture, while staying true to the brand’s origins with reimagined denim and leather staples.
The campaign brings to life this concept of empowerment through clothing. Smith’s presence in the campaign, showcasing pieces with metallic finishes and oversized silhouettes, is not just a fashion statement but a celebration of individuality and strength. The runway show, set against a backdrop of recycled tire sculptures by artist Villu Jaanisoo, reinforced the brand’s commitment to merging fashion with art, creating a powerful visual narrative.
Sustainability Focus
Acne Studios continues to prioritize sustainability in its production processes. The collection incorporates eco-friendly materials, such as organic cotton and recycled polyester, and implements reduced-waste design techniques.
Key Looks
- Oversized denim jacket with matching distressed jeans
- Utility-inspired jumpsuit with functional pockets
- Luxe cable-knit sweater with distressed denim shorts
Inspiration from 90s Grunge
The collection draws inspiration from 1990s grunge, with flannel shirts, high-waisted jeans, and chunky boots making a statement. “I wanted to capture the raw energy of the 90s, but with a modern twist,” Johansson explains.
This season’s Acne Studios collection embraces contrasts: gritty yet glamorous, structured yet flowing, reflecting the versatility of the modern woman. The campaign and collection, as seen on various platforms, are expected to influence streetwear and high-fashion trends alike, as Willow Smith’s influence continues to grow.
You can also explore the collection directly on Acne Studios’ official website.
