Levi Strauss India is a subsidiary of the global denim giant Levi Strauss & Co. The company has been operating in India since 1995 and has established a strong presence in the country’s apparel market. Levi Strauss India offers a range of iconic denim brands, including Levi’s, Dockers, and Denizen, catering to diverse consumer preferences and lifestyles. With a strong distribution network and retail presence across India, Levi Strauss India continues to drive growth and innovation in the country’s fashion industry
The primary objective of this report is to analyze Levi’s India’s online offerings in men’s jeans. The study spans from January 2024 to December 2024, providing key insights into the brand’s denim trends, styles, and pricing strategies in the online retail space. Below are the key areas of analysis:
- Price Levels: We examine the current price levels of Levi’s men’s jeans at the online retail level, providing a comprehensive understanding of the brand’s positioning in the market.
- E-Commerce Analysis: A thorough evaluation of Levi’s India’s e-commerce offerings over the 12-month period is conducted. This analysis focuses on various factors
such as:
• Prices
• Discounts
• Gender-specific styles
• Fits
• Rises
• Stretch options - This examination highlights how these elements vary and their impact on consumer
choices. - Composition Analysis: The report identifies and analyzes the predominant fabric
compositions used in men’s jeans, shedding light on the brand’s commitment to quality and style. - Styles Examination: Our study encompasses an extensive range of styles offered online,
providing deeper insights into Levi’s India’s consumer-facing strategy and the overall trends in their offerings.
Graphs Included
- Percentage of Men’s Jeans on Discount: This visual representation highlights the proportion of jeans on discount for men, showcasing the brand’s promotional trends.
- Price Before and After Discount (USD) for Men’s Jeans: This chart compares the original and discounted prices, providing insights into the extent of price reductions.
- Total Number of Styles and Number of Styles on Discount for Men Jeans: This chart presents an estimated count of the various jeans styles offered by Levi’s India online over the 12-month period, showcasing the breadth of their styles for each gender.
- Maximum and Minimum Price (USD) for Men’s Jeans: The highest and lowest price points for men’s reveal the range of pricing options, capturing Levi’s India’s positioning in terms of affordability and premium pricing.
- Broad Fits Orientation of Men’s Jeans: A classification of broad fit styles available in men’s jeans, reflecting consumer preferences in fit.
D&J Reports Note : All the graphical values are rounded off to the nearest integer value
Fabric Composition of Men’s Jeans: A breakdown of the dominant fabric compositions in men’s jeans, highlighting material choices for durability, comfort, and style. - Fits % of Men’s Jeans: A percentage-based distribution of different fit types in men’s jeans, showing the most popular fit options.
- Stretch Vs Rigid Style % of Men’s Jeans: This chart compares the proportion of stretch and rigid styles in men’s jeans, providing insight into flexibility preferences.
Total Number Of Styles And Number Of Styles On Discount For Men’s Jeans Jeans
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