This report provides an in-depth analysis of prominent sustainable denim brands, including Everlane, Madewell, Nudie Jeans, Mud Jeans and Naked & Famous. Focusing on their Sept’24 e-commerce offerings for women jeans category, we compare styles, price movements, fits, composition, and material percentages to evaluate each brand’s commitment to sustainability.
The graph provides an insightful analysis of the fiber composition of women’s jeans across five prominent brands: Everlane, Madewell, Nudie Jeans, Mud Jeans, and Naked & Famous. The fibers included range from traditional materials like cotton and organic cotton to more innovative or sustainable fibers like regenerative cotton, recycled polyester, and hemp. A key takeaway is the emphasis on sustainable fibers by some brands, such as Nudie Jeans and Mud Jeans, which use high percentages of organic cotton (96% and 65.7%, respectively).
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