When the going gets tough – the tough get going !
Adriano Goldschmied and Ace Rivington founder, Beau Lawrence, have come together during the lockdown to discuss the business model of the future. Inspired from the need for simplicity and durable products they decided to launch a brand built around an iconic item, with earth friendly materials and with the mission to inspire future designers and brands on how to build something with little money.
Ace Gold GreenTM is introducing their first product, TYPE ONE TEE, on Kickstarter in early June 2020. Both coming from strong backgrounds in the jean world, they couldn’t steer away from their heritage of indigo by adding a signature true indigo binding at the neckline that will fade down with every wash and wear. The t-shirt is also built with a blend of natural fibers and finished with RECYCROM™ dyestuffs created from 100% recycled textile materials supplied by Officina +39. For updates, follow the brand launch by signing up at their website: AceGoldGreen.com
What makes Ace Gold GreenTM TYPE ONE TEE unique:
- THE PROJECT THAT IS COMPLETELY DESIGNED REMOTELY DURING THE LOCKDOWN
- ACE GOLD GREENTM REDEFINES THE NEW MARKET TO NOT OVERDESIGN
- WE’RE BRINGING TO THE MARKET A RELEVANT SIMPLE T-SHIRT
- THE T-SHIRT IS MADE WITH THE MOST SUSTAINABLE FIBERS; A BLEND OF HEMP AND TENCEL™
- THIS ONE IS THE FIRST T-SHIRT THAT IS 100% COTTON FREE
- HEMP IS ONE OF THE MOST ANTIBACTERIAL FIBER FOUND IN NATURE
- TENCEL™ IS THE LEADING SUSTAINABLE FIBER
- TOTALLY RECYCLABLE AND BIODEGRADABLE
- PERFECT BASIC FIT THAT IS GENDERLESS
- MADE IN LA RESPECTING PEOPLE AND ENVIRONMENT
- WE DYE IN LA USING ONLY RECYCROM™ COLORS OF OFFICINA+ 39 MADE OUT OF RECYCLED COLORS
- LOWEST CO2 IMPACT
- CATERING TO THE NEW ERA OF DIGITAL DISTRIBUTION
ABOUT ADRIANO GOLDSCHMIED:
Recognized as “The Godfather of Denim” Goldschmied is known well throughout the apparel industry for innovation and creativity of the many brands and businesses he has helped to launch throughout his career. In the early 1980s his business incubator, Genius Group, founded Diesel, Replay, A Gold E and many others. Settling in the States in 2000, Goldschmied lead the industry creating many of the most recognizable brands we know today, including AG Adriano Goldschmied and Goldsign. In addition to his current design and branding work at Genious Group LLC, he and his partner, Vincenzo Marrocco, also oversees denim and knit supply business through “House of Gold”. HouseOfGold.la
ABOUT BEAU LAWRENCE:
Beau Lawrence, Founder and President of Ace Rivington, has over 20 years of experience working in design and development of men’s jeanswear. The former Director of Men’s Denim at Guess Jeans, and VP of Design and Merchandising at Neff Headwear, Lawrence ventured out on his own to launch Ace Rivington in November of 2013. Ace Rivington is a men’s and women’s premium denim brand based in Santa Barbara, California. Launched on Kickstarter in 2013 with an iconic sweatshirt, the company has expanded to include a full collection of denim lifestyle products and operates its own retail store and wholesale business.AceRivington.com
ACE GOLD GREENTM PRESS CONTACT: tephy@acegoldgreen.com
