Sharabati Denim is a leading Turkish denim manufacturer, founded in 2005, offering a wide range of high-quality denim fabrics and garments. With a production capacity of over 40 million meters per year, Sharabati Denim exports to over 40 countries, catering to prominent global fashion brands. Denimsandjeans wlecomes them at the 1st edition of the Egypt show in Cairo.Their Sales and Marketing Director, Alessandro Moretti Ciacci shared some insights about their company , innovations and collections.
Sharabati is a premium fabric manufacturer well known globally and one of the most successful denim companies. What makes Sharabati tick ?
As usual it is a mix of factors:
- reliable and flexible mill. In all terms: commercial and financial.
- potentiality of the mill, both in terms of volumes and in terms of differentiation of products. The collection is well perceived at all levels: from mainstream to sophisticated high level Brands.
- innovation, but always at a commercial level, never extravagant. I would say “usable innovation”.
- Innovative also in terms of industrial capability with state of the art and very modern/efficient plants and machineries. Efficiency is the Sharabati’s family DNA, resulting in a very responsible production. Strong Social responsibility.
- highly sustainable, and always ready to upgrade to the next level.
We thank you for joining the first Denimsandjeans Egypt show in 2025. What would be your focus collection and products this time?
SS26 is all about freshness, softness and blending with nature. Simplicity and purity drive silhouettes while comfort is still king.
We have 4 main concepts this season:
- Verso concept is for smart and clean look. In this concept one of the main group is MaxSoft fabrics that take softness to another level by a special techniques. There is also tencel and organic cotton blended fabrics which makes denim richer and gives extra comfort.. Our new reactive blue color Ever Sky is a fresh alternative for clean look.
- Good Ole concept is for authentic look. Fine slub effects, crosshatches and tencel, hemp blended articles not only giving a true authentic look but also promising the comfort
- Coolr concept is all about colors, prints and different weaves. It is the future of denim in an art form.
- In Relive concept, each season we select and highlight some of our sustainable efforts. This season we focused on tencel, hemp and regenerative cotton. All our articles in tencel made by organic cotton and all the hemps by regenerative cotton.
You also work on luxury denim and selvedge fabric range. Can you elaborate on such specialities and how it helps you to differentiate from other companies.
- Dream of Nile, our registered Brand, is all made of Giza 94 Cotton. It brings denim to a different level. It is the natural link between luxury and denim. Drapy, shiny, clearly visible super reach and high level fabrics. All this simply using a “locally sourced” fiber.
- Loomers, our selvedge line, produced on Rutti 50/60 years old looms. Fully regenerative cotton. The smell of heritage is perceivable.
- The above two lines helps giving our customers the possibility of enhancing their collection with naturally produced products at a different level
- And… more to come in this direction….
You have experienced the Egypt growth story very positively and deeply and we are sure you are very convinced about it . How do you see the future developing?
- Egypt is the new star for jeans production. Still needs a lot of implementations to create a fully efficient supply chain, but this will happen very soon, as the efforts and investments being done will bring Egypt production to a different level
- Already now you can feel the boom in requests; the future, not far away, is going to be brilliant.
You have done a lot of work on integrating sustainable technologies and materials . What would be the key ones that you feel are the most important and ones which also help you align with the goals of the brands.
We believe it is not a single action or implementation of technologies, fibers or activities which makes the difference. The will and the strategy of the company is making the difference when it comes to sustainability. Both ecological and social sustainability can only result from this KEY:
company mindset, starting from the owner, going to all levels.
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