Continuing our series of articles on collections being displayed by exhibitors at the 4th Edition of Denimsandjeas, we bring you the details of Arvind Fall / Winter ’20 collection – COOLTURE. The collection explores a reinterpreted Indigo culture that, according to Arvind , is cool, conscious and captivating. Arvind describes the Cool collection in their own words.
INNOVATION
DEEP SATURATED INDIGOS
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Azurite : The indigo blue for a true denim lover- a line of premium, super saturated indigo fabrics with both warp and weft that are Indigo dyed.
LIGHT AND WARM
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Tissue : A disruptive innovation in the field of Jeanswear using an unconventional technology. These denim inspired fabrics are super light, yet offers superlative warmth retention.
DESIGN
TRADITIONAL MEETS MODERN
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Ikat : Denims designed with differentiated aesthetics that resemble traditional textile art form of Ikat.
This path breaking dyeing technology is , as per Arvind, substantially more sustainable than the traditional dyeing technique.
SOFT SURFACES
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Neo Cord : Indigo inspired cords. An amalgamation of traditional corduroy sensibilities with authentic, rebellious and young denim aesthetics.
SUSTAINABILITY
NATURAL BLENDS
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Zero Denim : A distinctive denim range digs deep into our DNA of sustainable lifestyle. This evolved denim breaks free from cotton production which consumes 20,000 litres of water per kilogram. Zero denims are woven in eco-friendly yarns like tencel, wool, kapok, recycled and biodegradable polyester
RECYCLED
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Renaissance : Fashion and Nature goes hand in hand with this concept of sustainable denim by reducing environmental impact through the use of post-consumer waste.
BUSINESS MODEL
SPEED TO MARKET
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Denim express : A category where season less fashion meets accelerated speed to market. Denim express is a hand-picked collection of extremely versatile denims for everyone, across all age-groups. This range is supposed to be always available in stock.
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Eco Swift : A future forward approach to denim construction and laundry process that render the finished product being eco-friendly, as well as substantially shrink the manufacturing lead time. Most relevant for mass customization and last mile differentiation.
Don’t miss to register to see Arvind’s collection at Denimsandjeans Vietnam. Click below :
