“It’s a denim reboot!” Thomas Dislich, Director for Europe and Asia, succinctly sums up Spring/Summer 2015! “The blue gold is back on top as the protagonist in all collections. Denim is once again a fashion dynamo, and will significantly impact the shape of the market.” “Real denim” with cross-effects and irregular thread structures will play an important role. Discreet lines will more likely be in the background, while vintage is unmistakably at the fore!
VICUNHA is known worldwide for collections and production volumes –over 100 different items per season and about 14 million meters produced per month – and even better known for its pioneering role in South America. The denim powerhouse meets the highest international standards in terms of environmental protection, social responsibility, recycling and the sustainable, clean production of cotton. For years, VICUNHA has worked exclusively with cotton farms in Brazil and the USA whose business and employee policies meet the approved standards. In addition, the company is one of MARKS & SPENCER’s “Plan A” partners.July 2013, BCI’s South American debut took place in the VICUNHA showroom n São Paulo.
SS’15 – DENIM REBOOT
DENM REBOOT is VICUNHA’s general seasonal theme for Spring/Summer 2015.It’s also the name of this group of highlights, which includes some of the most fashionable items. Here are some select denim fabrics from Vicunha for SS’15 from the ‘Denim Reboot’…. Gradient The Gradient line is striking thanks to its distinctive cross hedging and very lightweight 10-oz weight. It’s ideal for vintage effects in inner linings, as well as for distressed jeans and the used look.
Tango
Tango is oriented towards Japanese denim, in 12-oz and a summery dark blue. Strong irregular threads with ring effects and heritage-inspired slubs catch the eye.
Sendai II
This is the resurrection of a VICUNHA classic, one of the big favorites from 10 years ago. The 11-oz heritage line is experiencing a brilliant comeback through the use of new technologies, and gives commercial trends just the right twist.
Kiroshi
Comfortable stretch for men and women is essential. Especially this robust 12-oz line with strong textures in special dark blue indigo.