Sustainability is at the heart of the True Religion X Jaffa collaboration. True Religion have launched their bespoke couture denim collection in collaboration with the artist, Jaffa Saba. The London-based DIY upcycler’s Instagram account is loaded with offbeat designs that he’s crafted out of scraps from world’s famous denim labels, as well as other items of cobbled-together clothing and accessories. The limited-edition collection exhibits products created using recycled denim which consists of factory defects and overstock from previous seasons to refashioning them into meaningful garments––all with the intention to rework and rethink the way denim is worn and used.
The True Religion X Jaffa Saba collection is displayed exclusively at Selfridges. Prices range from £99-399.
Jaffa, who is known for his unusual style, seemed to be a perfection of redesigning discarded, unused denim into fashionable denim. He skillfully incorporates themes of imperfection. The collection will feature jackets, denim jeans, bucket hats, shorts, samurai bomber hats, slides, tote bags, and lighters.
“We were blown away by Jaffa’s creativity and attention to detail, which is what we embody as a brand. He’d already created some bespoke True Religion pieces from his own wardrobe, and after meeting, we were all buzzing about a collaboration . Jaffa’s understanding of the TR DNA, taking dead stock and factory damaged “Super Ts” and reworking them into new original one-off pieces excited us. We’re also excited to be working alongside our launch partner, Selfridges, who has been so supportive over the last 14 years.” – Matt Claydon
“After I met with Matt and the TR team, I immediately started to execute what I had in my mind – playing with the True Religion Blueprint- taking leftovers and recreating new functional innovative pieces – this is all just a bit of fun.” – Jaffa
He also answered when asked why he rated True Religion that much “True Religion, because its OG. They are the ones that pioneered denim within hip-hop culture. I’m naturally drawn to their aesthetic out of all the older denim brands. They’re fire. I f**k with it. Everything I do, make, film, dicatate is just because I f**k with it. I just wanna make stuff into physical products through my lens”.
