Abercrombie & Fitch (A&F) is a US-based lifestyle retailer offering high-quality, casual apparel, fragrances, and accessories for men and women. Founded in 1892, A&F is known for its iconic American style, upscale branding, and trendy clothing lines, including Hollister and Gilly Hicks. Denimsandjeans is pleased to present another report on the online retail sales of Women’s Jeans Styles by A&F , USA for the month of September 2024. This short report provides valuable insights into key market trends, including pricing strategies, discount offerings, fabric compositions, and more.
The pie chart shows the percentage of A&F USA women’s jeans styles on discount for the
month of September 2024
The accompanying graph illustrates the average price trajectory of A&F USA’s women’s
jeans in September 2024, highlighting the impact of discounts on pricing.
.The accompanying graph illustrates the maximum and minimum price of styles offered by A&F USA’s women’s jeans in September 2024, highlighting the impact of discounts on pricing.
A&F’s women’s jeans for September 2024 showcase a strong preference for high cotton
content, with 67.5% of styles featuring a composition of 99% cotton and 1% elastane.
This high-cotton approach underscores the brand’s commitment to classic, durable denim
that emphasises an authentic look and feel.
A notable 19.4% of styles incorporate 77-78% cotton blended with 22-23% lyocell,
adding a silky texture and enhanced softness, catering to consumers seeking extra
comfort. Pure 100% cotton styles makeup 4.5% of the offerings, appealing to those who
prefer an unblended, traditional denim experience.
Additionally, A&F includes innovative blends, such as a mix of 77% cotton with 23%
Tencel in 4.2% of styles, contributing strength and eco-friendly appeal. Other styles
feature a minimal amount of polyester and elastane (3% and 1.2%, respectively), allowing
for added stretch and flexibility, ideal for consumers desiring a comfortable fit.
Through this diverse fabric composition, A&F effectively balances traditional denim with
modern, blended styles, meeting the varied demands of today’s consumers who value both
classic durability and enhanced comfort in their denim selections.
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The distribution of women’s jeans fits at A&F USA highlights a strong consumer
preference for comfortable and relaxed styles, with Loose Fit taking the lead at 44% of
total styles. This preference aligns with current trends toward oversized, casual
silhouettes, offering consumers a relaxed, versatile option.
Straight Fit follows at 23%, underscoring its status as a staple choice that remains
popular across various fashion seasons. This timeless style appeals to those seeking a
classic, straight forward look that balances style with comfort.
Boot Cut, comprising 14%, showcases its appeal as a versatile choice that combines style
with practicality, appealing to those who appreciate a slightly flared yet fitted look. Slim/
Skinny Fit, with 11%, reflects a continued interest in a more tailored silhouette, though it
no longer dominates as it once did, indicating a broader shift toward looser fits.
Tapered Fit, Cargo, and Relaxed Fit – at 6%, 2%, and 1%, respectively – show niche
appeal, with these styles catering to specific preferences for unique silhouettes, added
functionality, and even greater comfort.
This diverse distribution highlights A&F’s balanced approach in accommodating varying
consumer preferences, ensuring a comprehensive range that spans from modern, relaxed
fits to timeless, structured options.
An analysis of the rises in women’s jeans styles offered by A&F in September 2024 reveals
that High Rise is the dominant trend, aligning with the latest denim market preferences.
This section presents the distribution of broad fit orientations for women’s jeans at A&F
in the USA , based on 199 Styles, offering a snapshot of consumer preferences in styles.
The pie chart illustrates the percentage distribution of women’s jeans by fabric stretch
(Rigid and Stretch) for A&F USA in September 2024.
An analysis of A&F’s women’s jeans in September 2024 reveals that only 3.3% of styles
incorporate polyester, indicating a strong commitment to traditional denim compositions
that emphasize natural fibers, such as cotton. This minimal use of polyester reflects A&F’s
alignment with consumers who prioritize the classic feel and breathability of pure cotton
denim.
By predominantly offering non-polyester styles, A&F reinforces its dedication to timeless,
high-quality denim while subtly meeting the modern demand for both traditional and
responsible fashion choices.
Lyocell makes up 4.3% of the composition, providing added softness and a smooth
texture, ideal for enhancing comfort. The inclusion of Tencel at nearly 1% further
contributes to the jeans’ eco-friendly appeal, offering strength and a luxurious feel.
Elastane, at 0.7%, introduces flexibility and stretch, ensuring a comfortable fit, while
polyester, at just 0.2%, is kept to a minimum, indicating A&F’s focus on maintaining a
predominantly natural fabric composition.
This blend showcases A&F’s approach to creating jeans that marry traditional cotton
denim with subtle enhancements for durability and comfort, appealing to consumers who
value both classic quality and modern functionality in their denim.
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