US is the most important market for the Jeans. US imports huge quantities of denimwear from around the world.
The following figures will reveal how big this market is really. I am giving herebelow the figures of only the Mens/Boys Jeans and Breeches into the US from the year 2000 to 2006.
| Year | Qty (Million pieces) | Value (USD Billion) | Average Price(USD/pc) |
| 2000 | 194.19 | 1.41 | 7.28 |
| 2001 | 196.86 | 1.46 | 7.42 |
| 2002 | 235.69 | 1.73 | 7.36 |
| 2003 | 249.31 | 1.87 | 7.50 |
| 2004 | 259.74 | 1.93 | 7.45 |
| 2005 | 295.02 | 2.16 | 7.33 |
| 2006 | 293.62 | 2.10 | 7.15 |
Source : US Customs
We can see that the market is really huge with almost 300 million jeans imported only for Mens/Boys in 2006 .
The average price figures are though a little odd. It was expected that the average prices of jeans imported into US would have fallen significantly after quota removal. However, the figures do not reveal such a story. The prices are more or less stagnant around USD 7 – though a fall of about 5% is visible from 2004 to 2006.
But we must not forget that the character of jeans imported into US has changed a little over a period of time. Previously the majority of jeans imported were made of Basic denims and in basic styles. However, slowly the composition of fabrics have changed and more value added – like rings, slubs ,multicounts etc – are being used. These have contributed in increasing the average prices of jeans sold to US. However, it still needs to be remembered that a huge quantity of jeans are still exported to US at prices of USD 4-6 on one hand and on the other ,jeans of USD 10-15and above are also imported in sizeable numbers. Thus bringing average prices to these levels
