DENIM PV Plus Denim Pop Up Street| November 14-15

The 10th Anniversary edition of International Premium Denim Show – Denim Premiere Vision , is set to kick off on 14th Nov . The show has been bringing global denim community together for last one decade and constantly re-inventing itself to offer something new to the stakeholders . Around 80 companies from the globe including Japan , Italy, France, Bangladesh , India, Pakistan, Morocco , China , Spain are participating to unveil their latest collection and innovations. Beyond the latest denim products, the visitors will get to see the innovations, techniques, expertise, services, R&D: the very soul of indigo at the show.Pure players, premium brands, star designers, luxury houses, major retailers, denimistas, iconic personalities are expected to visit this show which is happening on Nov 14-15 at rue du Vertbois (n°14 to 30) – Le Marais – Paris 3ème.

DENIM POP UP STREET

A new introduction – The Denim Pop Up Street – has been dedicated to celebrate the denim culture and fashion.A pop up event to celebrate denim culture featuring inspiration, shopping & demonstrations with a dozen of boutiques has been scheduled to highlight the theme of the show. There will be series of events happening at the show on both days .

Avant-garde designers shops , Denim Brands and Art & Design Installations

Internationally acclaimed fashion designers ad designing house from different parts of globe will be showcasing their latest offerings at the show including Knorts (Los Angeles) ,Fade out Label (Berlin) , Ampersand Heart (New York). Denim Brands Including Marithé+François Girbaud X Jeanologia , LEBL Studios, Atelier Tuffery, and arts & design by Galerie Gam ,Florian Bonniord, Federico Ferrarini will be showcased for the visitors .

Denim Brands

Art and Design installations

Talks , Seminars and Presentations

At the show, benefit from 8 workshops & talks sessions dedicated to 5 crucial issues: new socio-styles values, fashion, products, circular economy,and value chain.

14th November | TUESDAY

Time	Topic	Description
11.30 AM	DENIM THROUGH THE EYES OF GENERATION Z	The generation born between 1995 and 2015 is exciting the entire fashion industry. Influent, free of loyalty and obsessed with style and brands, Gen Z has an opinion on everything, and freely shares it. Let’s examine this generation’s relationship to denim by looking at their sources of inspiration and tastes. Conference powered by Pascal Montfort, REC Trends Marketing Agency
01.00 PM	DENIM TREND TASTING SPRING SUMMER 19	An exclusive moment to have a look at the latest creative products from the Denim PV exhibitors, and fully decode Spring Summer 19 through the analysis of the Denim Première Vision fashion team.
02.00PM	CIRCULAR ECONOMY: THE ACTUALITY IN THE DENIM INDUSTRY AND BUSINESS OPPORTUNITIES	What is the meaning of Circular Economy? What is the actual status in the denim industry? What are the opportunities in order to improve the production standard and what are the business opportunities? What is the role of design in this process?This talking is organized in collaboration with BLUMINE. Talk Marco Ricchetti – Senior Editor Sustainability-lab.net Filippo Servalli – Corporate Marketing Director Radici Group Helene Smits – Business Development Manager – Recover Carlota Vicente – Institut National de l’économie circulaire, Paris Moderator: Fabio Adami Dalla Val – Denim PV
03.30PM	FUTURE IS COLLAB. HOW TO CREATE A SUCCESSFUL DENIM CO-BRANDING?	Collaborative collections are one of the most galvanizing ingredients in the contemporary fashion industry. Discover from experts and through recent success stories how “collabs” became such a fashion phenomenon. Talk Jonathan Barban – Design manager Lacoste L!VE (collab Lacoste X Supreme) Fabien Allegre – Brand Diversification & Merchandising PSG (collab with Levis) Moderator: Pascal Montfort, REC Trends Marketing Agency

15th November | WEDNESDAY

10.30AM	DENIM TREND TASTING SPRING SUMMER 19	An exclusive moment to have a look at the latest creative products from the Denim PV exhibitors, and fully decode Spring Summer 19 through the analysis of the Denim Première Vision fashion team.
11.30AM	DENIM CULTURE, WHAT’S NEXT?	The Denim culture is constantly churning. It reflects what’s driving the fashions of the times, and societal evolutions. Join us for a review of new trends (fashion, music, media, sport, etc.) impacting the present, to shape the future of denim.Conference powered by Pascal Montfort, REC Trends Marketing Agency
01.00PM	LONG LIVE DENIM! ENTERING THE NEXT PHASE FOR RECYCLED DENIM	This seminar we will bring you up to date on the latest developments in Post Consumer Recycled Denim and highlight the work of the Denim Alliance. We will provide you an overview of how the recycling process works, what it means in terms of environmental impact, which challenges still remain and what are the key opportunities for the future. A panel of weaving mills and brands will reflect on their experience with recycled denim so far and will showcase several examples of recycled denim products. This seminar is organised in collaboration with the Alliance for Responsible Denim. See also Interviews News Covid Times – A Talk with Stefano Aldighieri Talk Helene Smits – Alliance for Responsible Denim Murat Aydogdu – Sales Manager Kilim Denim Chimo Lacomba – Product Development Manager – Tavex Ethem Isik – Business Development Manager – Orta Anadolu Moderator: Fabio Adami Dalla Val – Denim PV
02.00PM	DIGITAL STORY TELLING: MEASURE OF SUCCESS FOR DENIM.	Fashion communication is being completely reinvented. Traditional messages are overtaken by new forms of ‘story telling’ communicated exclusively via social networks or digital channels. Experts tell us how they develop and measure the success of these new messages. Talk Florence Willaert – Editor in Chief Vice Media France Barbara Malewicz @malebicth – Journalist & young culture digital influencer Moderator: Pascal Montfort, REC Trends Marketing Agency
3.30PM	FASHION INNOVATION: THE EVOLUTION OF THE DENIM VALUE CHAIN	HOW the role of the actors of the value chain has changed in the last 10 years and how that has influenced the looks of the denim. We will look inside the fashion industry analyzing the challenges and the transformations through the eyes of the actors of the value chain. Talk Matteo Urbini – Managing Director Soko Chemicals Luca Soligo – Managing Director Everest Lavanderie Alessio Berto – The Tailor Pattern Support Moderator: Fabio Adami Dalla Val – Denim PV