Denimsandjeans is pleased to present another complimentary report on the online retail sales of Women’s Jeans Styles by Pepe Jeans , India for the month of September 2024. This short report provides valuable insights into key market trends, including pricing strategies, discount offerings, fabric compositions, and more.
The pie chart shows the percentage of PEPE JEANS’ women’s jeans styles on discount for the month of September 2024.
The accompanying graph illustrates the average price trajectory of PEPE JEANS’ women’s jeans in September 2024, highlighting the impact of discounts on pricing.
The graph highlights the maximum and minimum prices for PEPE JEANS’ women’s jeans in the month of September 2024.
PEPE JEANS’ product range demonstrates the brand is embracing modern fabric compositions by the use of Polyester along with Elastane. This indicates a responsive approach to consumer demands for both quality and comfort denim. As comfort and durability becomes increasingly important in fashion, Pepe Jeans’ varied fabric compositions position them well to cater to evolving market preferences.
The distribution of fits in women’s jeans styles reveals a clear consumer preference for Slim/Skinny Fit, which dominates the fits with 43% of the total styles. This reflects a strong inclination towards a more fitted silhouette, catering to consumers who prefer a sleek and modern look. Boot Cut comes in second at 30%, indicating a significant demand for this versatile fit, known for its balance between comfort and style.
Straight Fit ranks third, accounting for 19% of the market share, showcasing a continued preference for classic, timeless silhouettes. Relaxed Fit and Tapered Fit both hold 3%, indicating more niche preferences for these comfortable yet less prominent styles. Loose Fit stands at 2%, while Cargo styles represent just 1% of the total, confirming that these fits remain minor players in the overall fit landscape.
An analysis of the rises in women’s jeans styles offered by Pepe Jeans in September 2024 reveals that High Rise is the dominant trend, aligning with the latest denim market preferences.
This section presents the distribution of broad fit orientations for women’s jeans at Pepe Jeans in INDIA, based on 194 Styles, offering a snapshot of consumer preferences in styles.
The pie chart illustrates the percentage distribution of women’s jeans by fabric stretch (Rigid and Stretch) for Pepe Jeans INDIA in September 2024.
The significant incorporation of polyester in about 67% of Pepe women’s jeans indicates a strategic shift towards enhancing the durability, elasticity, and overall performance of denim. This trend reflects a consumer preference for practical, versatile clothing that aligns with modern lifestyle needs. While polyester offers benefits such as improved shape retention and colorfastness, it is crucial to consider its environmental impact. The continued use of blended fabrics like polyester suggests that PEPE is effectively adapting to market demands, balancing traditional denim qualities with contemporary material innovations.
While traditional denim production relied heavily on 100% cotton, Pepe Jeans’ modern approach in the Indian market shows a clear shift towards a blend of materials, with cotton still being the dominant component at around 83%. However, the increasing use of synthetic fibres, such as polyester (14%), reflects a growing trend of incorporating performance-enhancing materials.
This blend indicates a response to market demands for durability, stretch, and sustainability. Polyester, which enhances strength and longevity, constitutes a significant portion of the material composition, while elastane (1.3%) and lycra (0.3%) are introduced for flexibility, contributing to the comfort and stretch of the jeans.
Notably, the inclusion of fibres such as viscose (1.1%) and ecovero (0.3%), both of which are sustainable alternatives, highlights the brand’s efforts towards eco-conscious production. The trace presence of nylon (0.1%), elastomultiester (0.2%), and other materials further exemplifies a growing trend toward multi-fiber blends, which are increasingly popular for offering enhanced functionality and sustainability benefits. As the denim industry evolves, a focus on balancing performance, sustainability, and cost efficiency will be crucial for brands like Pepe Jeans to stay competitive in both local and global markets.
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