Boohoo UK is a dynamic and infl uential player in the world of online fashion retail, renowned for its ability to deliver the latest trends at remarkably affordable prices. Established in 2006 by Mahmud Kamani and Carol Kane, Boohoo started as a small venture in Manchester, focusing on selling their own branded clothing directly to consumers through the internet.
The brand is celebrated for its ability to rapidly respond to the latest fashion trends,providing customers with new and stylish collections every week. With a strong emphasis on social media engagement and a keen understanding of the millennial and Gen Z markets, Boohoo has successfully positioned itself as a go-to destination for fast fashion. Beyond its core brand, Boohoo has expanded its infl uence through a series of strategic acquisitions, further solidifying its status in the competitive landscape of online retail.
Over the years, it has grown exponentially into a global e-commerce titan, catering to a diverse audience with its extensive range of stylish apparel, accessories, and footwear for both women and men.
The primary objective of this report is to study Boohoo’s ONLINE offerings in the men’s and women’s denim category. The period of study is Dec’23 to May’24. In delving into Boohoo’s recent strategies and consumer trends, a comprehensive examination reveals intriguing insights across various facets of their product offerings. Let’s explore the key findings:
- Price levels of Boohoo UK women jeans currently at the online retail level.
- We evaluated 6 months of e-comm sales from Dec’23 to May’24 for Boohoo UK on
the basis of PRICES, DISCOUNTS, GENDER RATIOS, FITS, MATERIALS/COMPOSITIONS, Rise, stretch etc in order to fi nd out differences during this period. - We also analyzed the top few compositions which were used during this time by
- Boohoo UK in their women’s and men’s jeans.
- We studied about 11530 product styles sold online of all Boohoo UK to arrive at the
following charts and graphs to give deeper insights into the brands consumer facing front .
Graphs included:
a)Discounted products and Total approx no of men jeans styles and women’s jeans
styles offered by this brand online during these 6 months.
b) Percentage of products on discounts for both men’s and women’s jeans.
c) The maximum and the minimum price in each category
d) The average pricing of men’s Jeans and women’s jeans.
e) Average discounting offered.
f) Approx FIT breakup of styles during each of these months including the stretch
and rise of jeans
g) Most popular compositions. We listed out the major compositions used during
each month to give an idea about the kind of fi bers being used for the fabrics
Number Of Products On Discount For Men’s And Women’s Jeans
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