Guess USA is a renowned fashion brand that has etched its name in the annals of American pop culture and the global fashion industry. Established in 1981 by the Marciano brothers—Georges, Armand, Paul, and Maurice—Guess began its journey in Los Angeles, California, a place synonymous with innovation and style. The brand quickly captured the spirit of the times, blending European elegance with American casualness, and became synonymous with the trendy, youthful, and adventurous lifestyle. As Guess grew, it diversified its product range beyond jeans. Today, Guess offers a comprehensive line of apparel and accessories, including clothing, watches, jewelry, and footwear. The brand’s expansion into these categories has been driven by its commitment to quality and a keen eye for trends. Each Guess product reflects the brand’s dedication to style and craftsmanship, making it a favorite among fashion-conscious consumers worldwide.
The primary objective of this report is to study Guess USA’s online offerings in the men’s
and women’s jeans. The period of study is from Dec‘23 to May’24. In delving into Guess
USA’s recent strategies trends, a comprehensive examination reveals intriguing insights
across various facets of their product offerings. Let’s explore the key findings:
- Price levels of Guess USA men’s and women’s jeans currently at the online retail level.
- We evaluated 6 months of e-comm sales from Dec‘23 to May’24 for Guess USA
on the basis of prices, discounts, gender, fits, rise, stretch etc in order to find out
differences during this period. - We also analyzed the top few compositions which were used during this time by
Guess USA in their women’s and men’s jeans. - We studied about 1387 product styles sold online by Guess USA to arrive at the
following charts and graphs to give deeper insights into the brands consumer facing
front.
Graphs included :
- Discounted products and Total approx no of men jeans styles and women’s jeans
styles offered by this brand online during these 6 months
- Percentage of products on discounts for both men’s and women’s jeans.
- The maximum and the minimum price in each category.
- The average pricing of men’s Jeans and women’s jeans.
- Average discount offered.
- Approx FIT breakup of styles during each of these months including the stretch
and rise of jeans. - Most popular compositions. We listed out the major compositions used during
each month to give an idea about the kind of fibers being used for the fabrics.
Total Number Of Products And Number Of Products On Discount For Men’s And Women’s Jeans
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