Hennes & Mauritz AB, popularly known as H&M, is a leading global fashion retailer headquartered in Stockholm, Sweden. Founded in 1947 by Erling Persson, the company has grown from a single women’s clothing store in Västerås to an international retail giant with thousands of stores across dozens of countries. H&M offers a wide range of clothing, accessories, and home products designed to cater to diverse styles and needs.
The primary objective of this report is to study H&M Sweden’s online offerings in the men’s and women’s jeans. The period of study is from Dec‘23 to May’24. In delving into H&M Sweden’s recent strategies trends, a comprehensive examination reveals intriguing insights across various facets of their product offerings. Let’s explore the key findings:
- Price levels of H&M Sweden men’s and women’s jeans currently at the online retail level
- We evaluated 6 months of e-comm sales from Dec‘23 to May’24 for H&M Sweden
on the basis of discounts, gender, fits, rise, stretch etc in order to find out differences
during this period. - We also analyzed the top few compositions which were used during this time by H&M Sweden in their women’s and men’s jeans
- We studied about 3449 product styles sold online by H&M Sweden to arrive at the following charts and graphs to give deeper insights into the brands consumer facing front
Graphs included :
- Discounted products and Total approx no of men jeans styles and women’s jeans styles offered by this brand online during these 6 months.
- Percentage of products on discounts for both men’s and women’s jeans.
- The maximum and the minimum price in each category.
- The average pricing of men’s Jeans and women’s jeans.
- Average discount offered.
- Approx FIT breakup of styles during each of these months including the stretch
and rise of jeans. - Most popular compositions. We listed out the major compositions used during
each month to give an idea about the kind of fibers being used for the fabrics.
Total Number Of Products And Number Of Products On Discount For Men’s And Women’s Jeans
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