Zara is the flagship brand of Inditex, known for its fast-fashion approach, offering the latest trends at affordable prices. Founded in 1974, Zara focuses on delivering high-quality,
stylish clothing and accessories for men, women, and children. The brand emphasizes
speed and agility in its supply chain, ensuring that new collections reach stores quickly to
meet ever-changing fashion demands.
Launched in 1998, Bershka targets a younger, trend-conscious audience. The brand offers
a wide range of fashion-forward clothing, footwear, and accessories for both men and
women. Bershka is known for its vibrant, youthful designs and often collaborates with
influencers and artists to stay ahead of the latest trends. The brand’s stores are designed
to reflect its energetic and dynamic spirit, creating an engaging shopping experience.
Established in 1991, Pull & Bear caters to a casual, laid-back lifestyle. The brand
focuses on providing comfortable, stylish clothing and accessories for young people who
embrace a relaxed and carefree attitude. Pull & Bear combines global fashion influences
with streetwear and urban styles, offering a diverse range of products that appeal to a
broad audience.
The primary objective of this report is to study three brands of Inditex: Zara, Bershka and
Pull & Bear online offerings in the men’s and women’s jeans. The period of study is from
Dec‘23 to May’24. In delving into these brand’s recent strategies trends, a comprehensive
examination reveals intriguing insights across various facets of their product offerings.
Let’s explore the key findings:
- Price levels of Zara, Bershka and Pull & Bear men’s and women’s jeans currently at the online retail level.
- We evaluated 6 months of e-comm data of the brands from Dec‘23 to May’24 for Zara, Bershka and Pull & Bear on the basis of prices, discounts, gender, fits, rise, stretch etc in order to find out trends during this period.
- We also analyzed the materials by weight which were used in the fabrics during this time by Zara, Bershka and Pull & Bear in their women’s and men’s jeans.
- We studied about 4048 product styles sold online by Zara, Bershka and Pull & Bear to arrive at the following charts and graphs to give deeper insights into the brands consumer facing front.
Graphs included :
- Discounted products and Total approx no of men’s jeans styles and women’s jeans styles offered by this brand online during these 6 months.
- Percentage of products on discounts for both men’s and women’s jeans.
- The maximum and the minimum price in each category.
- The average pricing of men’s Jeans and women’s jeans.
- Average discount offered.
- Approx FIT breakup of styles during each of these months including the stretch
and rise of jeans. - Most popular compositions. We listed out the major compositions used during
each month to give an idea about the kind of fibers being used for the fabrics.
Total Number Of Men’s Jeans Styles Offered
Total Number Of Women’s Jeans Styles Offered
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