Levi’s, the iconic denim brand with roots dating back to the 19th century, holds a
special place in the hearts of denim lovers worldwide. Its rich history has not only shaped
the denim culture but continues to inspire the industry today. In this era of heightened
awareness and accountability, Levi’s stands out in embracing innovation and sustainability.
The primary objective of this report is to study Levi’s USA’s online offerings in the
men’s and women’s jeans. The period of study is from Jun’23 to May’24. In delving into
Levis USA’s recent strategies trends, a comprehensive examination reveals intriguing
insights across various facets of their product offerings. Let’s explore the key findings:
- Price levels of Levi’s USA men’s and women’s jeans currently at the online retail level
- We evaluated 12 months of e-comm sales from Jun’23 to May’24 for Levi’s USA on the basis of prices, discounts, gender, fits, rise, stretch etc in order to find out differences during this period.
- We also analyzed the top few compositions which were used during this time by Levi’s USA in their women’s and men’s jeans.
- We studied about 4055 product styles sold online by Levi’s USA to arrive at the following graphs to give deeper insights into the brands consumer facing front.
Graphs included :
- Discounted products and Total approx no of men jeans styles and women’s jeans styles offered by this brand online during these 6 months.
- Percentage of products on discounts for both men’s and women’s jeans.
- The maximum and the minimum price in each category.
- The average pricing of men’s Jeans and women’s jeans.
- Average discount offered.
- Approx FIT breakup of styles during each of these months including the stretch
and rise of jeans. - Most popular compositions. We listed out the major compositions used during
each month to give an idea about the kind of fibers being used for the fabrics.
Total Number Of Products And Number Of Products On Discount For Men’s And Women’s Jeans
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