Madewell Clothing, synonymous with effortlessly chic style and quality craftsmanship, has carved a niche in the fashion world with its iconic denim designs and versatile wardrobe staples. Born from the rich heritage of American workwear, Madewell has evolved into a beloved brand celebrated for its commitment to timeless fashion and sustainability.
The primary objective of this report is to study Madewell’s ONLINE offerings in the men’s and women’s denim category. The period of study is Aug’23 to Apr’24. In delving into Madewell’s recent strategies and consumer trends, a comprehensive examination reveals intriguing insights across various facets of their product offerings. Let’s explore the key findings:
1) Price levels of Madewell USA women jeans currently at the online retail level.
2) We evaluated 9 months of e-comm sales from Aug’23 to Apr’24 for Madewell USA on the basis of PRICES, DISCOUNTS, GENDER RATIOS , FITS, MATERIALS/ COMPOSITIONS, etc and strived to see what differences we found in this period.
3) We also analyzed the top few compositions which were used during this time by Madewell USA in their women’s and men’s jeans during these 9 months.
4) We studied about 2246 product styles sold online of all Madewell USA to arrive at the following charts and graphs to give deeper insights into the brands consumer facing front .
Graphs included:
a) Discounted products and Total approx no of men jeans styles and women’s jeans styles offered by this brand online during these 9 months.
b) Percentage of products on discounts for both men’s and women’s jeans.
c) The maximum and the minimum price in each category
d) The average pricing of men’s Jeans and women’s jeans.
e) Average discounting offered.
f) Approx FIT breakup of styles during each of these months.
g) Most popular compositions. We listed out the major compositions used during each month to give an idea about the kind of fibers being used for the fabrics.
Number of Total Styles and Discounted Styles
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