Paige Denim, often simply known as Paige, is a premium denim and lifestyle brand that has become a beacon of style and innovation in the world of fashion. Founded in 2004 by Paige Adams-Geller, a former top-fit model, Paige has grown from a niche denim label into a global powerhouse known for its dedication to quality, fit, and contemporary design. The brand’s commitment to crafting exceptional jeans and apparel has earned it a loyal following among fashion enthusiasts and celebrities alike.
The story of Paige Denim begins with Paige Adams-Geller’s deep-rooted passion for denim and her extensive experience in the fashion industry. Before launching her own brand, Paige spent years as a fit model for many top denim brands, where she honed her understanding of how jeans should fit and feel. Armed with this unique insight, she set out to create a brand that would offer the perfect combination of comfort, fit, and style. In 2004, Paige Denim was born in Los Angeles, California, a city synonymous with laid-back luxury and fashion-forward sensibilities.
While denim remains at the core of Paige’s identity, the brand has successfully expanded into a full lifestyle offering. Today, Paige’s product line includes a wide array of clothing items, such as tops, jackets, and dresses, as well as accessories. Each piece reflects the same commitment to quality and fit that the brand is known for, allowing customers to build a complete wardrobe that exudes effortless style.
The primary objective of this report is to study Paige denim’s online offerings in the
men’s and women’s jeans. The period of study is from Dec‘23 to May’24. In delving into
Paige denim’s recent strategies trends, a comprehensive examination reveals intriguing
insights across various facets of their product offerings. Let’s explore the key findings:
– Price levels of Paige denim’s men’s and women’s jeans currently at the online retail level.
– We evaluated 6 months of e-comm sales from Dec‘23 to May’24 for Paige denim
on the basis of prices, discounts, gender, fits, rise, stretch etc in order to find out
differences during this period.
– We also analyzed the top few compositions which were used during this time by Paige
denim in their women’s and men’s jeans.
– We studied about 2871 product styles sold online by Paige denim to arrive at the following charts and graphs to give deeper insights into the brands consumer facing front.
Graphs included :
- Discounted products and Total approx no of men jeans styles and women’s jeans styles offered by this brand online during these 6 months.
- Percentage of products on discounts for both men’s and women’s jeans.
- The maximum and the minimum price in each category.
- The average pricing of men’s Jeans and women’s jeans.
- Average discount offered.
- Approx FIT breakup of styles during each of these months including the stretch
and rise of jeans. - Most popular compositions. We listed out the major compositions used during
each month to give an idea about the kind of fibers being used for the fabrics.
Total Number Of Products And Number Of Products On Discount For Men’s And Women’s Jeans
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