Momotaro Jeans

4047-8, Kojima-ajino, Kurashiki,okayama 711-0913

Origin of Brand : Japan
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The Japanese premium denim brand Momotaro was founded (2006) in Kojima in Okayama, a place where time still passes slowly. The small coastal town moves at an unhurried pace from the rest of the world and simply being there can allegedly make you feel relaxed.Momotaro Jeans uses only the best natural raw materials to weave the Original Momotaro denim using its vintage weaving machines.It is a place where tradition lives on and artisans continue to weave their textiles meticulously using techniques passed down through generations. These jeans are ”made by hand without compromise” as the slogan reads.Momotaro is Japanese for ‘peach boy’. In one of the five great Japanese folklores the peach boy is born out of a giant peach, and he grows up to defeat the ONI and become a healthy and honourable man. Generally it is thought that the roots of the story spark the fires of imagination linking it to U-ra’s Legend, which is also a myth around the Kibi area in Okayama – the area which has always been shrouded in mysteries.In the present version of the story, Momotaro is delivered from a great peach that drifted down the river to be the son of an elderly couple. In the older version before the early Meiji period (1868 – 1912), Momotaro’s story used to be a story of rejuvenation. It tells the tale of an elderly couple who ate a giant peach they found and were rejuvenated regaining their youth. Their youthful vigor resulted in a baby boy, whom they named Momotaro.

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